This is my 100th blog on WordPress.
While I could go down a rabbit hole of what it’s been like to run this blog for 7 years and have 100 posts, I’d rather write briefly about a victory for the Beefy Crunch Movement.
Once again and for the first time since 2018, the Beefy Crunch Burrito from Taco Bell is back. Originally introduced in 2010, the Beefy Crunch Burrito is a beef burrito with nacho cheese, sour cream, rice, and the illustrious Flamin’ Hot Fritos. Those Fritos were only available through Taco Bell for this burrito at the time, so they were a rarity.
But the best part? It was .99 cents! You couldn’t find a better deal in fast food anywhere!
This burrito was also the very first thing I had ever had from Taco Bell.
Flashback to Summer 2011: I had just graduated 8th grade and was headed into high school in the fall. I played football in high school, so part of the fun in that was getting to meet a bunch of people before school started officially in the fall. I wish I still had the same metabolism I did then, but I digress.
I got a ride home from one of my teammates and he asked his mom to pull into Taco Bell for lunch after a summer practice. I had never had Taco Bell so I didn’t know what to order or what was good. The pressure was on.
I saw the Beefy Crunch Burrito with Flamin’ Hot Fritos for .99 cents and went with it because it looked awesome and if I didn’t like it, what was .99 cents to my buddy’s mom?
Clearly, it had an effect on me because I’m writing a blog about it 12 years later.
The burrito was unfortunately discontinued in 2011, but a movement was sparked. Not just for me personally, but with tens of thousands nationwide that felt the same way.
I’ve been a loyal member of the Beefy Crunch Movement for a long time. Countless DMs, emails, letters, and posts were sent to Taco Bell. Flags, shirts, stickers, and even tattoos were made to get this burrito back on the menu.
In 2016, we achieved our first victory. While the burrito wasn’t being named a permanent menu item, we had gotten Taco Bell to bend the knee to us. We were even personally thanked by Taco Bell at the time:
While those burritos may have been why I gained the Freshman 15 in college, they were not to be forgotten. The burrito disappeared after a month-long run in the Spring of 2016. I kid you not, the run ended the week Harambe was killed.
Since then, the planet has been on a downward spiral socially, politically, and environmentally. So maybe, we should actually look into the scientific ties between this burrito’s availability and the overall health of the planet.
In 2018, it returned as a summer menu exclusive, with the potential of returning permanently in 2019:
Unfortunately, the item didn’t become a permanent menu item and they brought back the shitty Mexican Pizza instead.
Long we’ve waited once again. It’s been 5 years and while the item never became a permanent menu item and Flamin’ Hot Fritos have become available to the public, the sun would not shine brightly until the official burrito emerged from Taco Bell’s vault.
Having the Volcano items back the last couple of months was a nice throwback to 2013, but not the same as the BCB.
That agony lasted until this morning. 8/1/23: The Beefy Crunch Burrito is back. It’s an app exclusive for 2 days before it goes public on 8/3.
The sun shines brightly once again…for now. So, if you’ll excuse me, I will be inhaling a couple two, tree Beefy Crunch Burritos tonight.
Enjoy them while you can.
~DS
P.S. Thanks for reading my 100th blog and any of them that came before it!
The Danny Diaries 